Cheerwine celebrates 100 years

- One hundred years old, the soft drink, Cheerwine, its celebrating a birthday!

In 1917, the company started making its signature drink in Salisbury, North Carolina.

Founder, l.D. Peeler, was experimenting with soft-drink recipes during WWI. The wild cherry flavored drink was a success and was delivered all over the Carolinas by horse and wagon.

The drink was placed in aluminum cans in the 1960s. And diet Cheerwine was launched in the 1970s.

Since the beginning, it has remained family owned and operated right here in North Carolina.

Today the family's fifth generation of children work for the company.

Great-great-granddaughter, Joy Harper, said they plan to continue the tradition for many years to come.

"We really credit our Cheerwine fans for our success. Cheerwine friends develop a sense of pride for the brand and introduce it to all their family and friends. And that's something we've really been thankful for," Harper said.

To celebrate 100 years, Cheerwine will be giving back to its customers. Special winning cans have been randomly placed inside of 12-packs. If you buy one that has the winning sticker on it, you'll win $100.

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