Charlotte launches new campaign in response to HB2

- Charlotte is launching a new campaign Thursday to show the Queen City embraces diversity. 

You will see signs around Charlotte that read "Always Welcome."

The sings will go up on the outside of the Westin. They can also be seen at the center city news racks, area billboards, the BB&T Ballpark and the Epicentre.

The campaign was started in response to HB2 by the city's civic and business leaders.

“The CRVA is making use of the Always Welcome campaign to communicate the welcoming, inclusive spirit that has long been a differentiator for our city in helping to attract impactful meetings and conventions as well as millions of visitors annually. The CRVA’s activation of the campaign is intended to speak directly to the individuals making travel decisions to let them know that Charlotte still greatly values their business and encourages them to come – we are open for business and open for all. It also expresses the welcoming spirit that more than 100,000 hospitality and tourism professionals in the region are proud to offer our visitors and guests.” – CRVA CEO Tom Murray

View details on the "Always Welcome" campaign, here.

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