CHARLOTTE, N.C. (FOX 46) - Small Business Saturday is a shopping holiday celebrated nationwide. In Charlotte, city leaders used this day as an opportunity to shine a light on a specific area that is growing rapidly.
The mayor and city council members created a proclamation, declaring South End Small Business Saturday. The purpose is to draw attention to the area that is home to hundreds of shops, where leaders said about 82% of businesses are locally owned.
As part of this officially recognized shopping day, there was live music, entertainment and food for people walking through the area.
Pop-up vendors outside of the South End area were invited to setup in their tents.
Councilwoman LaWana Mayfield represents the district and spoke to the media about the importance of focusing on small businesses.
"This is an opportunity to highlight small businesses and let them know that you are a vital part of our community and we are not just corporate Charlotte, this is a very diverse community," Mayfield said.