October is National Breast Cancer Awareness Month and the National Football League is drawing attention to an issue not many may be aware of.
According to recent statistics, about 1 in 8 U.S. women will develop invasive breast cancer over the course of their lifetime. The best way to keep ahead of this deadly disease is with regularly scheduled mammograms. Many women however, between balancing work, family and the other obstacles life dishes out, don’t have the time.
It’s an issue that the NFL and the American Cancer Society are shedding light on in a new ad featuring Carolina Panther Greg Olsen.
In the video, Olsen "subs in" for a mom, taking over her motherly duties so that she can go to her mammogram appointment.
“Many women don’t have time for breast cancer screenings,” the video starts out. “So Greg is subbing in for Lena.”
The Panthers’ tight end can be seen making a bed (right before the kids dog pile on top of it), doing the laundry and saving a teddy bear from the backyard pool.
The video wraps up with a simple message to everyone at home.
“Let’s help the women in our lives find the time to get screened.”