Billboard displaying armed Santa causing controversy

A billboard for Blackstone Shooting Sports on I-77 is causing a lot of controversy.

The billboard shows Santa holding an assault rifle that reads, "Santa knows what you really want!" 

While the ad is for a shooting sports store for retail, training and range shooting the thought of 'Jolly Old Saint Nick' raising the gun to a target has some people saying the billboard is not merry and bright.

"I feel like there are other ways of doing advertising I'm not against guns necessarily however I feel there are other tactful ways of doing advertising other than using a cheerful Santa figure," Stephen Edlun said.

Some say they believe the ad might even send the wrong message to children this holiday season.

Fox 46 reached out to Blackstone, but we have not heard back from them.

Blackstone has multiple other ads in the area but none as controversial.