Some Black Friday shoppers hit the malls for deals while others are continuing family traditions.
Nearly 100 million shoppers are expected to participate, according to the National Retail Federation.
The numbers are three times the people who went out to shop on Thanksgiving.
Overall the trade group estimates about 135.8 million people will be shopping during the four-day weekend.
The group also expects sales in November and December of this year to be $630.5 billion, up 3.7 percent from the last two months of the year in 2014.
Sharon Campbell the General Manager of Charlotte Premium Outlets said they saw an influx of shoppers once the Panthers game ended Thursday night.
"We've had a lot of shoppers over night and they're buying. We've got huge discounts going," Campbell said.
Campbell said shoppers went home took a nap now they're back and shopping again, but they aren't alone.
"What's fun though is we see families. So, it's not just a single shopper out there," Campbell said. "We see groups, moms, daughters, girlfriends and families. It's become a real family tradition after Thanksgiving."