Get ready! Marshalls to launch online shopping

(Photo by Joe Raedle/Getty Images) 

Marshalls is going online!

The retail store, which is known for its brick-and-mortar shopping experience, will now be offering unexpected finds and deep discounts online. 

According to Business Insider, its parent company, TJX Cos. Inc. (which also runs T.J. Maxx), is planning to start an ecommerce website. TJX Chief Executive Officer Ernie Herrman told Bloomberg "online sales are expected to start later this year."

T.J. Maxx already sells items online, as well as in stores.

"We have learned a lot from," CEO Ernie Herrman told Business Insider, adding that an online platform had helped to build customer awareness and led to more trips to stores. "We really believe it drives incremental store traffic," he said, adding "it is going to encourage cross-shopping."