Keaton Jones' mom denies she is using bullied son's video for money, addresses Confederate flag pics

Facebook/Kimberly Jones

(FOX NEWS) -- A moving video that made a little boy famous is focusing scrutiny on his mom, she says unfairly.

Middle schooler Keaton Jones' video revealing his torment from being bullied at school went viral over the weekend. Celebrities including Chris Evans, Justin Bieber, Katy Perry, and Gal Gadot took up his anti-bullying message, sharing the video with their huge social media followings.

Sometime during the massive outpouring of support -- the video has been viewed over 15 million times -- his mom, Kimberly Jones, set up a PayPal account where people could donate money, causing some to question her motives.

One public figure, Joe Schilling, a Bellator MMA fighter, who was touched by the young boy's heartbreaking story, reached out to Jones to invite Keaton to a show. He said he was surprised by Jones' reaction.

Schilling posted a video on Monday via Instagram with the caption, "Go look at her ig watch her story posts she just running a money scam. Really really sad and disgusting. Tagging celebrities trying to get them to donate to her go fund me account smfh. @kimberlyjones_38 @danawhite @gracegraciefit @snoopdogg @plies."